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After graduating from Queenland University of Technology, Gail Sorronda was launched by Brisbane designer, Gail Reid, after winning the the 2005 Mercedes-Benz Start Up Awards. Gail Sorronda is an emotive label on a non-linear path. It's Gailís voyeuristic alter-ego that explores the opposite and equal reaction in pursuit of actualizing an ideal version of self. Gailís designs are an appropriation of her inspired truth.

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